At STARdhar we specialize in media, celebrity engagement, strategic consumer and non-profit program/partnership development and execution. We’ve created and executed large corporate partnerships and programs, multi-tiered communications programs, and star-studded events.
Whether you are a non-profit looking for a high-level marketing and communications strategy, a pr or marketing agency or consumer brand looking to ramp up national exposure, create a viable celebrity campaign, or create a non-profit partnership, program or event — we can help. We also have extensive experience developing creative fundraising events, building teams and more.
We know media.
We know how to tell a story to garner maximum media visibility. We work with you to achieve your communications and marketing goals and to map out a strategic communication program that fits into the overall corporate cultural and just makes sense. We understand what makes a story newsworthy – national (and local) and we have the connections and moxie to get you noticed.
We know how to connect the dots.
We seamlessly create opportunities by making connections including non-profit and corporate partnerships, celebrity partnerships and new business opportunities.
We know celebrities.
We understand how to intrigue them, engage them and work with them. And, we know how to work with their teams.
Bringing a celebrity element to a program, cause, product or event can create visibility and excitement — when done right. But remember, celebrities are the fondant on your delicious cake. We work with you to create the right recipe for a delectable outcome.
Tara Dhar, President & Owner, the STARdhar group is a visionary leader with proven track record developing and executing strategic multi-tiered national entertainment marketing, branding and high-visibility media campaigns and programs.
She has launched and led departments and drove celebrity marketing and results-driven media strategies for two of the nation’s best-known pediatric institutions St. Jude Children’s Research Hospital and Boston Children’s Hospital.
Most recently, Tara conceptualized, established and led the first Entertainment Marketing & Media program for Boston Children’s Hospital, the nation’s premiere pediatric institution. Under her tutelage, she built and led a team of professionals handling all VIP entertainment and sports industry relationships for the organization. Highlights included re-vamping the relationships with all 5 Boston Sports teams, leveraging strong relationships in Hollywood and New York to secure over 180 VIP visits to the hospital with well-known talent.
Known for creative, strategic and clever pitches, throughout her career, she developed and executed communications programs resulting in billions in media impressions for non-profits, events, and corporate partnerships in top-tier media including: The Wall Street Journal, The New York Times, People Magazine, Good Morning America, CNN, The Today Show, Live with Kelly & Michael, Access Hollywood , InStyle, Glamour, Cosmopolitan, and many more.
She has also spearheaded social media campaigns via Twitter, Facebook, YouTube resulting in thousands of re-tweets, visits and posts which generated buzz, excitement and dramatically increased social engagement.
Tara has built and maintained strong networks and industry relationships in New York, Los Angeles and Boston. After graduating from Syracuse University, she launched her career in the excitement and energy of New York City, further honed her craft during sun-filled years in Los Angeles and currently resides with her family in an historic suburb outside of Boston.
Why STARdhar? The name “Tara” has multiple meanings in different cultures. Founder and President Tara Dhar was blessed with a name that truly embodies her personality – fun, versatile, strong and always striving to shine and bring meaning to her work.
In Gaelic, “Tara” is the “earth” symbolizing life, growth and strength, and in Hindi and Sanskrit, “Tara” is a bright shining “star.” For Tara Dhar an all-American girl with a diverse background that includes an eclectic mix of Indian, Irish, Norwegian and Welsh, naming her first company STARdhar is a tribute to her late Indian-born father and the perfect melding of a public relations and marketing career built on bringing glitz, glamour and a bit of “star dust” to non-profit, consumer marketing and media campaigns.